Posts Tagged ‘Social Media in the Enterprise’

What have social media networking done for me today.  I logged on to Facebook this morning and updated myself with what is going on with all my family and friends.  Tweeted that my daughter lost her first tooth. I had a look at Mountain Spa’s page on Facebook to see if they have any new specials going on this week.  (I am in desperate need of pampering)

So what did I gain from that?

I had the satisfaction that I am sharing my day to day activities with family and friends.  It gives me pleasure to kno they are aware of what’s going on in my life, and I managed to score a good deal on a facial 🙂

But for some businesses Facebook and Twitter is more than just a social communication tool.  Facebook and Twitter are being used as a marketing and promotion tool.  Take for instance Giapo’s ice cream shop.  Where would they have been if they did not use Facebook and Twitter?  Just another ice cream shop on the corner of some street.  No they noticed the benefits of social media networking, and they put themselves out there.  With little to no cost!  It’s all about being innovative and creative; think about what you want and how you are going to achieve it.

Refering to the report in Dominion Post, p. C6, 10 May, about possibilities to report faults about fallen trees and blocked drains online.  What a good idea, it would take out a lot of wasted time in answering phone calls, logging faults, following up on faults…. and in the end, the person who logged the fault online were the one who did the data entering correctly!  So al the council will have to do is go out do the job and sign off on the job so that the status online is updated to complete.  Pretty simple!

Have you noticed the latest business approaches in marketing through social media?  I am talking about grab one, and yazhoom.  Smart move guys!  Hope they expand the deals to smaller cities like Greymouth!  Their approach is to advertise deals, but  they can only sell them once they have enough people interested.  If you want the deal, you have to post it on your social media page in order to create more interest.  Once there is enough interest in the deal, it will becomes active.

How did they approach this marketing technic?

Simple answer they used the 4 C’s – Communication, Cooperation, Collaboration and Connection.  As simple as that! OK a lot of negotiations happened in the back ground to get this type of deals lined up but still, they kept is simple!  No frills No fuss!


There is a lot of information to take on board after completing week 2 course material.  

First of all what is the perfect storm?  I googled and Wikipedia described a perfect storm as a confluence of events that drastically aggravates a situation.  Is that what happened with social software?  YES!  We find ourself in an environment where almost all the technological and economical barriers to entry have been removed, it’s the voice of people who’s guiding the way.  People share information in their own voices without barriers, we connect with each other through different forms of communication. 

So in the terms of Social Software what is a ‘perfect storm’. 

  • Technological barriers that been remove
  • It’s the voice of people that are out there
  • young and old make use of social software there is no age or race limitations to social software. 

Nothing is standing in the way of social software, its Free, its easy and its making a difference!

The ‘Perfect Storm’ created by Social Software

 What type of benefit could an organisation have if they adopt to a social software:

People are talking to each other, they communicate directly with each other inside the company. Social Software can open doors that was never open, by that I mean, employees with knowledge gained by skills and experience can share what they know, that information will be available for all to access.    This will give your employees the feeling that the company are made up primarily of people, each of whom have a contribution (through thought/experience/knowledge/views/opinions) to share, and they are able to communicate just like any other person. 

Applying Social Software to business and how they will adapt to change

I think the biggest barrier to entry for Organisations is the will to adopt and the will to accept that times have changed.  It’s also the will to let go of control, control over information, and the will to share.  A lot of thought have to go in to what type of social software should be used in an organisation, how the software will fit in with the systems they currently have.  Companies should also ask the question of whether social software will add value to their organisation. 

To quote Niall Cook, “Organisations need to accept that social software is a reality in today’s always on, on demand, business and technology landscape”  The people have a desire to use it – the organisations people have a desire to use it, it can be harnessed to achieve business impact for a small investment.